Southwind Building Products was founded under the name Cherokee Carpet Industries in 1994 with a commitment to producing high-quality yet affordable broadloom carpeting. Since its first day and throughout its transformative history, Southwind’s carpets have always been made with pride in Dalton, Georgia.

Soon after, Cherokee acquired Southwind Carpets in 1997 and expanded sales direct to retail flooring stores. Today, the Southwind Carpets division provides everything from residential to Main Street commercial carpets exclusively to its extensive U.S. network.